Product Launch Creative Package
Role: Art Director / Visual Lead / 360 marketing
Led visual direction and post-production for a revenue-driving email campaign series spotlighting VRAI’s “Big Diamond, Big Dream” engagement ring collection. Partnered with the Creative Director to align campaign visuals with brand positioning and storytelling.
Each email opened with a striking lifestyle hero image showcasing the rings on real models, followed by product-focused copy. I designed modular layouts to maximize visual impact and adaptability, enabling seamless scaling across different content needs and devices.
Additionally, I contributed to the broader 360 marketing campaigns, ensuring visual consistency and creative integration across digital, retail, social, and experiential channels.
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